How Do I Choose the Right Theme for My Corporate Event?
Updated: Jul 3, 2018
People like structure, even when it comes to corporate events. A corporate event without structure makes guests feel disoriented and disjointed. One way to avoid uncomfortable guests is to select a theme for your event. A theme ties all event elements into one satisfying and complete package. It is the framework that will help you in your decision making. Here are some best practices to pick the right theme for your corporate event.
Start with Your Objectives
What do you want to accomplish with your event? If your objective is to build team rapport, your messaging will be very different than if your objective is to host a formal fundraiser. Write down what you want to achieve and then use it as a starting point to brainstorm theme ideas.
Think of Your Guests
Your audience is just as important as your goals. In order to have a successful event, your guests need to be happy. An audience of employees will have very different expectations than an audience of prospects or investors. Make sure that the theme that you choose is appropriate and relevant to your guests.
Create the Full Package
Take into account how all five senses could be stimulated. Colors can energize and draw attention. Music or entertainment can create excitement or encourage participation. Smells can relax or motivate, depending on which ones you choose. (Learn how to create an all-encompassing experience here.)
Talk to an event planner or surf Pinterest for ideas on what other organizations have done. Take the feedback from previous events into consideration to see what worked and what did not work.
Additional Benefits of An Event Theme
In the end, an event theme is not just for panache. The right theme sets the tone of your event and is a continuous reminder to everyone of why they are there. Not only does it provide a framework for you to manage all your event’s elements, it can also generate significant buzz about your corporate event.